SCION is a brand that has established itself as the automotive voice to the Generation Y consumer base ever since 2003. With customizable cars, fresh marketing campaigns, and their no BS “Pure Price” commitment, Scion has achieved their goals in gaining the respect and fan base of young people and now plan to take over the world!
In all seriousness, I’m not a car junkie and only recently became familiar with SCION. I was fortunate to have been invited to their UNLOCK THE tC GRAND FINALE and even for a guy like myself who never once had interests in cars, I understood the impact and impression that SCION had on Generation Y. Having met dozens of SCION owners that traveled cross country to proudly display their cars and share their stories, it was obvious just how deep of a connection the SCION brand had made with its consumers.
Come Oct. 1st, the highly anticipated release of their 2011 re-designed tC will be hitting the market across the country. I’m sure this date was X’ed off on all the tC owners for a while now and the wait is almost over. In anticipation of this milestone, SCION has a new interactive augmented reality game out called ” Take on the Machine”. The game puts you in the driver seat in a world that functions like a machine, throwing obstacles in front of you as you try to maneuver around them. The better you dodge the obstacles, the better your time score and ultimately full bragging rights. One cool feature is that you can either control your steering with your keyboard or by webcam. I’ve tried several times yesterday and today and unfortunately have not yet cracked the top 100 on the leaderboard, but I’ll keep trying! Here are the official game details and more information about the 2011 SCION tC.
- Scoring: The user’s score is calculated based upon time. If the user has connected using Facebook Connect, they can save their scores to Facebook.
- Leaderboard: Using Facebook Connect, the user can compare their score to their friends scores. The all-time high scores will be displayed on the site.
- Achievements: If the user reaches a certain time, you can unlock different customized tCs.