Reebok Classics Presents BrandUn DeShay

A few months back we got a call to do an impromptu behind-the-scenes video shoot for our friends at Reebok. The photoshoot itself was for a new Reebok Classics sneaker called the, “Classic Jam” with their Fall/Winter 2012 line that was coming out, pivoting around up-and-coming rapper/producer, BrandUn DeShay. Along with the release of the new sneaker, BrandUn also released his new single called, “Where’s Summer.” The beat for the single was produced by none other than our very own Director of Music & Audio, David Rojas. What turned into a Digital Film project of just providing Cinematography work for our client for a behind-the-scenes video, the nature of the direction changed drastically to promote BrandUn’s new single along with the release of the new Classic Jam’s – check it out.

Client: Reebok
Services Rendered: Digital Film, Music Licensing & Usage, Music Production
Project Manager: AK
Music Production: David Rojas
Cinematographer & Editor: Joe Cavallini

Posted by @jeegunkim