Not just Lil’ Wayne’s DJ as well as personal friend, friend’s of numerous hip-hop celebrities and athletes; DJ Scoob Doo also fancies himself as a filmmaker – you’ll rarely ever see Scoob without his Canon 5D MKII, Mac Book Pro and piles and piles of external hard drives. Bread Over Bed was created to project the image of his own lifestyle with substance and content you won’t be able to see from any other online hip-hop destination. Leaving majority of the aesthetics and creative direction to SGS, we wanted to design something you don’t usually see in most hip-hop sites and blogs, which is a super clean and minimal layout that maintains the spotlight on the content itself. Primarily using PHP for the framework, the biggest challenge to this content-rich driven site was developing a custom video player along with creating watermarks that were embedded into the videos itself in order to mask hosting video sources so that Bread Over Bed is properly credited when videos are embedded to other sites and blogs. The custom video player was taken from an existing platform and re-worked with deletion of watermarks and customizations in order to have it fully functional for Bread Over Bed.

Aside from building the website, SGS also assisted Scoob with Cinematography work for a couple of his videos as well as doing photography, photo editing and creating the branded intro/outro for all the Bread Over Bed videos. All hip-hop lovers should keep their eyes on as it will always have original content that is rich and rare. Co-signed by Lil’ Wayne himself, Bread Over Bed will continue to undoubtedly show the lifestyles of Scoob as well as hip-hop celebrities that aren’t seen on TV or mainstream blogs. Moving forward, SGS will keep an eye out on the analytics of the site in order to develop a media kit and ad rates with creative ad campaigns that match the caliber of quality as the videos in order to keep the whole brand of Bread Over Bed consistent.

Client: DJ Scoob Doo / Bread Over Bed
Services Rendered: Web Development, Photography, Cinematography, Visual Effects
Camera Operators: Joe Cavallini & AK
Photography: Joe Cavallini
Photo Editor: AK
Visual Effects: Jessica Chin
Art Director & Lead Developer: David Morales
Project Manager & Creative Director: AK

Posted by @jeegunkim