Through the organic relationships that developed this past winter, we were fortunate enough to meet a born and bred Lower East Side business owner whom co-owns and operates a hip but unpretentious restaurant in the L.E.S. and was just opening a new studio space right next door called “Studio L.E.S.”
The space had just been finished when I first came across it. A very minimal studio space with a cyclorama for photoshoots and a kick-ass Sonos sound system to go along with it. The owner and I both shared a similar vision in which that the space was very multi-faceted and can be used for so many different things other than a studio.
We were soon commissioned to design their logo and build the website to go along with their crispy new space. The challenge with the branding was to deliver something that felt “New York,” – obvious but subtle. The other half of the challenge was that we wanted to project and convey the image of the brand being versatile because we did not want people to pigeon hold the space as just a studio. After going through our customary rounds of compositions, we eventually ended up on a circular designed lock-up that was very clean and projected the image of versatility through icon design elements that represented what the space could be utilized for.
Because we were working with a small local business, I wanted to be as cost-effective as possible on the delivery of all assets for the client. Being that this was the launch of a new business with a constant that was apparently minimal, I felt that the website should also stay consistent with this spirit. Rather than bringing on developers from our team, I decided to execute the development of the website myself in order to keep the fee down and maximize budgets for the client. Because the website was going to be so minimal, I felt as though this was the ethical choice and to allow the new business to prosper as much as I can from the position I was in.
Our go-to platform was chosen for this website. WordPress along with a well curated theme was installed along with a .NYC domain. The development of the website was definitely a lot more challenging then I had anticipated as we also wrote all the copy for it, produced the content and integrated Google Business Solutions for the website and business infrastructure.
All-in-all, this was a very smooth project with an awesome client and I was very happy to have been able to close this project by the year’s end!
Client: Studio L.E.S.
Services Rendered: Web Development, Design, Branding, Content Creation, Copy
Web Developer: AK
Art Director: Victor Roman
Creative Director: AK
Posted by @jeegunkim